1EPM Case Study
TBD
This project was my first introduction into pharmaceutical advertising wasn't easy, but this first freelance project opened the door to many others.
Project 1:
Femenella & Associates Coffee Table Books – Volumes 1 & 2
Speaker presentation targeting Novartis Peer-to-Peer (P2P) Key Opinion Leaders (KOLs) to deliver and drive customer value, effectiveness, and efficiencies to increase Health Care Providers (HCP) knowledge of hypertension and its treatments. Both branded and unbranded.
Client: Femenella & Associates
Agency: Referral
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My Role: Freelance designer and presentation specialist
Designed 80+ slide presentation including: original concept art, template, cover and section dividers, all final high impact graphics, charts, page layouts, and diagrams.
Caption TBD
Project 1:
iPlan Physician Group Insights
Speaker presentation targeting Novartis Peer-to-Peer (P2P) Key Opinion Leaders (KOLs) to deliver and drive customer value, effectiveness, and efficiencies to increase Health Care Providers (HCP) knowledge of hypertension and its treatments. Both branded and unbranded.
Client: Novartis
Agency: Embryon Inc.
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My Role: Freelance designer and presentation specialist
Designed 80+ slide presentation including: original concept art, template, cover and section dividers, all final high impact graphics, charts, page layouts, and diagrams.
Project 2:
mTOR Signaling in Epilepsy Brochure and CORE logo design
Brochure provides healthcare providers (HCP) and patients with a concise overview of how mTOR hyperactivation drives drug-resistant epilepsy in Tuberous Sclerosis Complex.
A logo was also needed for the newly formed Coalition on Refractory Epilepsy.
Client: Novartis
Agency: Sui Generis Health, LLC
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My Role: Freelance designer
Independently designed the mTOR brochure from initial concept through the final print production.
Additionally, supplied three different logo concepts for CORE.
Design Insights: Reimagining Clinical Narratives Through Abstract Form
Bypassing predictable clinical imagery, I custom designed an abstract cover that wraps around to the back of the brochure, bringing a modern, fresh perspective. Layered transparencies and overlays introduce a feeling of motion, symbolizing the neurological complexities of the disease.
To support this design, the palette introduces vibrant accents that complement traditional epilepsy purple without overpowering it.
Project 3: Lorcaserin
TBD
Client: Eisai
Agency: Embryon Inc.
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My Role: Freelance designer and presentation specialist
Designed concept and created animated slides showcasing Lorcaserin’s effects on weight loss and comorbidities.
