1EPM Case Study
TBD
This project was my first introduction into pharmaceutical advertising wasn't easy, but this first freelance project opened the door to many others.
Project 1:
iPlan Physician Group Insights
Speaker presentation targeting Novartis Peer-to-Peer (P2P) Key Opinion Leaders (KOLs) to deliver and drive customer value, effectiveness, and efficiencies to increase Health Care Providers (HCP) knowledge of hypertension and its treatments. Both branded and unbranded.
Client: Novartis
Agency: Embryon Inc.
__________________________
My Role: Freelance designer and presentation specialist
Designed 80+ slide presentation including: original concept art, template, cover and section dividers, all final high impact graphics, charts, page layouts, and diagrams.
Design Insights: A Deeper Dive into Input vs Output
Translating the client message into visual images often requires a sixth sense!
Tasked first with designing the section dividers, I took the raw client assets and delivered high-impact designs the next morning.
The work exceeded expectations and set the standard for my visual storytelling across the rest of the presentation.
The work exceeded expectations and set the standard for my visual storytelling across the rest of the presentation.
Click to enlarge the transformations below.
Project 2:
mTOR Signaling in Epilepsy Brochure and CORE logo design
Brochure provides healthcare providers (HCP) and patients with a concise overview of how mTOR hyperactivation drives drug-resistant epilepsy in Tuberous Sclerosis Complex.
A logo was also needed for the newly formed Coalition on Refractory Epilepsy.
Client: Novartis
Agency: Sui Generis Health, LLC
_______________________________
My Role: Freelance designer
Independently designed the mTOR brochure from initial concept through the final print production.
Additionally, supplied three different logo concepts for CORE.
Design Insights: Reimagining Clinical Narratives Through Abstract Form
Bypassing predictable clinical imagery, I custom designed an abstract cover that wraps around to the back of the brochure, bringing a modern, fresh perspective. Layered transparencies and overlays introduce a feeling of motion, symbolizing the neurological complexities of the disease.
To support this design, the palette introduces vibrant accents that complement traditional epilepsy purple without overpowering it.
Project 3: Lorcaserin
TBD
Client: Eisai
Agency: Embryon Inc.
________________________________
My Role: Freelance designer and presentation specialist
Designed concept and created animated slides showcasing Lorcaserin’s effects on weight loss and comorbidities.
Project 4:
Unbranded RAAS Presentation
TBD
Client: Novartis
Agency: Embryon Inc.
_______________________________
My Role: Freelance designer and presentation specialist
TBD
